PING
Golf equipment · BallnamicPING is a $5B+ golf equipment brand with a reputation for engineering precision. Their bet with Ballnamic was unusual: build a brand-agnostic golf ball fitting platform from a company that doesn't even make balls. Powered by ball-flight simulation algorithms, robot testing on the Ping Man, and doppler radar across 40+ ball models from every major brand.
Me and my team at Bossa Nova built the system end to end. The fitting engine, the consumer-facing landing page at ballfitting.com, and the physical kiosk software now showing up in golf shops like Haggin Oaks. One platform, three surfaces. Ongoing partnership.







